Overview
Lobbying Costs
500,000€ - 599,999€
Financial year: Jan 2023 - Dec 2023
Lobbyists (Full time equivalent)
2 Fte (6)
Lobbyists with EP accreditation
2
High-level Commission meetings
8
Lobbying Costs over the years
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Info
World Federation of Advertisers (WFA)
EU Transparency Register
6440918199-49 First registered on 15 Jul 2008
Goals / Remit
WFA, the World Federation of Advertisers, is the only global network for senior marketers. Our goal is to make marketing better by championing more effective and sustainable marketing communications.
We are a global association that represents over 150 of the world’s biggest brands and more than 60 national advertiser associations worldwide. Together, they create a peer-to-peer network of the world's best marketers, offering a unique source of expertise, inspiration and leadership. We help you by connecting you to their collective wisdom, so you can take leadership positions.
We are the voice of marketers worldwide, representing 90% of global marketing communications spend – roughly US $900 billion per year.Main EU files targeted
Marketing related regulatory developments across all EU institutions.
WFA is currently active on:
- New Consumer Agenda and Digital Fairness Fitness Check (Unfair Commercial Practices Directive)
- European Green Deal and Circular Economy Action Plan (Empowering consumers for the green transition, Green Claims Directive)
- Audiovisual Media Services Directive (AVMSD)
- Digital Services Act (DSA) and Digital Markets Act (DMA)
- ePrivacy Regulation (EPR)
- General Data Protection Regulation (GDPR)
- ePrivacy Regulation
- Corporate Sustainability Due Diligence
- Sustainable Food System Framework initiative
- AI ActAddress
Head Office
Avenue Louise, 140 - 7th Floor
Brussels 1050
BELGIUMEU Office
Avenue Louise, 140 - 7th Floor
Brussels 1050
BELGIUMWebsite
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People
Total lobbyists declared
6
Employment time Lobbyists 50% 2 25% 4 Lobbyists (Full time equivalent)
2
Lobbyists with EP accreditation
All Lobbyists with EP accreditation over time
2 accreditations were / are live (in bold) for the selected state of 04 Mar 2025
Name Start date End Date Lauren Isobel Hamm 11 Sep 2024 11 Sep 2025 Alexandre Edouard H BOYER 11 Sep 2024 11 Sep 2025 Giuditta HANAU SANTINI 11 Jan 2024 04 Oct 2024 Sara FORNASIERO 11 Jan 2024 04 Oct 2024 Jon Wendell BALDWIN QUINTANILLA 11 Jan 2024 04 Oct 2024 Fraser James BRIDGES 10 Jan 2024 04 Oct 2024 Gabrielle ROBITAILLE 11 Jan 2024 04 Oct 2024 Sara FORNASIERO 11 Nov 2022 11 Nov 2023 Fraser James BRIDGES 15 Sep 2022 15 Sep 2023 Gabrielle ROBITAILLE 14 Sep 2022 14 Sep 2023 Giuditta HANAU SANTINI 17 Jun 2022 17 Jun 2023 Ms Rebecka Allen 17 Jun 2022 17 Jun 2023 Jon Wendell BALDWIN QUINTANILLA 03 Jun 2022 03 Jun 2023 Mr Jef Felix DE WIT 08 Sep 2021 26 May 2022 Fraser James BRIDGES 08 Sep 2021 09 Sep 2022 Gabrielle ROBITAILLE 07 Sep 2021 08 Sep 2022 Ms Rebecka Allen 05 Nov 2020 05 Nov 2021 Ms Camelia Cristache 05 Nov 2020 05 Nov 2021 Ms Catherine ARMITAGE 05 Nov 2020 07 Jul 2021 Mr William Gilroy 05 Nov 2020 05 Nov 2021 Mr Stephan Loerke 05 Nov 2020 05 Nov 2021 Julia NORTON DE MURAT QUINTELLA 05 Nov 2020 05 Nov 2021 Gabrielle ROBITAILLE 13 Mar 2020 13 Mar 2021 Ms Camelia Cristache 29 Nov 2019 05 Nov 2020 Ms Catherine ARMITAGE 29 Nov 2019 05 Nov 2020 Mr William Gilroy 29 Nov 2019 05 Nov 2020 Mr Stephan Loerke 29 Nov 2019 05 Nov 2020 Julia NORTON DE MURAT QUINTELLA 29 Nov 2019 05 Nov 2020 Ms Rebecka ALLÉN 03 Oct 2019 03 Oct 2020 Mr Maximilian SCHMIDT 15 Jan 2019 15 Jan 2020 Ms Camelia Cristache 06 Dec 2018 29 Nov 2019 Ms Catherine ARMITAGE 10 Nov 2018 09 Nov 2019 Mr William Gilroy 10 Nov 2018 09 Nov 2019 Mr Stephan Loerke 10 Nov 2018 09 Nov 2019 Julia NORTON DE MURAT QUINTELLA 09 Nov 2018 09 Nov 2019 Ms Rebecka ALLÉN 30 Aug 2018 01 Sep 2019 Erard GILLES 07 Mar 2018 08 Nov 2018 Ms Camelia Cristache 14 Oct 2017 13 Oct 2018 Ms Catherine ARMITAGE 14 Oct 2017 13 Oct 2018 Mr William Gilroy 14 Oct 2017 13 Oct 2018 Ms Agnieszka Katner 14 Oct 2017 13 Oct 2018 Mr Stephan Loerke 14 Oct 2017 13 Oct 2018 Mr Axel Debry 14 Oct 2017 07 Mar 2018 Ms Rebecka Allen 20 Mar 2017 14 Mar 2018 Ms Camelia Cristache 19 Oct 2016 14 Oct 2017 Ms Catherine ARMITAGE 19 Oct 2016 14 Oct 2017 Mr William Gilroy 19 Oct 2016 14 Oct 2017 Ms Agnieszka Katner 19 Oct 2016 14 Oct 2017 Mr Stephan Loerke 19 Oct 2016 14 Oct 2017 Mr Axel Debry 19 Oct 2016 14 Oct 2017 Complementary Information
As a global organisation a percentage of all public affairs members' time is devoted to monitoring developments within the EU at MS and EU institution level. The minimum time selected is 25% per individual, though in reality the time devoted to EU institutional work is below this for a number of the individuals cited (ranging from approx. 5% to 30%).
Person in charge of EU relations
Data not provided by Register Secretariat due to GDPR
Person with legal responsibility
Data not provided by Register Secretariat due to GDPR
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Categories
Category
Trade and business associations
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Networking
Affiliation
WFA is a fully engaged member of the European Advertising Standards Alliance (EASA) and the International Chamber of Commerce (ICC).
Member organisations
None declared
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Financial Data
Interests represented
Promotes their own interests or the collective interests of their members
Closed financial year
Jan 2023 - Dec 2023
Lobbying costs for closed financial year
500,000€ - 599,999€
Major contributions in closed year
None declared
Intermediaries for closed year
Name Amount edelman global advisory 10,000€ - 24,999€ Intermediaries for current year
Name edelman global advisory Closed year Costs
500,000€ - 599,999€
Other financial info
None declared
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EU Structures
Groups (European Commission)
None declared
Groups (European Parliament)
N/A
On an ad hoc basis on issues related to marketing regulation.Communication activities
Promotion of responsible advertising standards as an effective policy response for regulating marketing activities. Specific work streams include involvement within the European Commission's Community of Practice and engagement on policy issues with EU institutions related to sectoral and cross sectoral issues.
Other activities
None declared
Meetings
Meetings
8 meetings found. Download meetings
The list below covers meetings with Commissioners/Cabinet members/Directors-general (high-level) Commission meetings published December 2014 to December 2024, and the meetings of Commissioners/Cabinet members/Directors-general and officials holding "management functions" in the Commission published since 1 January 2025. Other lobby meetings with lower-level staff may well have taken place, but the Commission doesn't proactively publish information about these meetings. All information below comes from the Commission and not from the registrant.
1 July 2024: We have noted that some meetings are appearing in duplicate, ie. some meetings seem to be listed twice. This seems to be because the Commission changes some element of a meeting data after the meeting has first been listed, which causes LobbyFacts to register it as a new meeting. We are investigating further.
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Date 13 Jul 2020 Location Brussels Subject Introduction of Association; Digital Services Act Cabinet Cabinet of Executive Vice-President Margrethe Vestager Portfolio Europe Fit for Digital Age Attending - Werner Stengg (Cabinet member)
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Date 18 Sep 2015 Location Brussels, Belgium Subject Data protection Cabinet Cabinet of Commissioner Věra Jourová Portfolio Justice, Consumers and Gender Equality Attending - Kevin O'Connell (Cabinet member)
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Date 08 Jul 2015 Location Brussels Subject data protection regulation Cabinet Cabinet of Vice-President Andrus Ansip Portfolio Digital Single Market Attending - Laure Chapuis-Kombos (Cabinet member)
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Date 27 May 2015 Location Brussels Subject Selg regulation in marketing of food as a means to promote healthy eating and fight obesity Cabinet Cabinet of Commissioner Vytenis Andriukaitis Portfolio Health & Food Safety Attending - Paula Duarte Gaspar (Cabinet member)
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Date 13 May 2015 Location Brussels Subject AVMSD DG Communications Networks, Content and Technology Attending - Robert Madelin (Director-General)
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Date 13 May 2015 Location Brussels Subject AVMSD DG Communications Networks, Content and Technology Attending - Robert Madelin (Director-General)
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Date 04 May 2015 Location Phone call - Brussels Subject Better Regulation Cabinet Cabinet of First Vice-President Frans Timmermans Portfolio Better Regulation, Interinstitutional Relations, the Rule of Law and the Charter of Fundamental Rights Attending - Michelle Sutton (Cabinet member)