World Federation of Advertisers

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Registration as it was on 09 Dec 2024
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Overview

Lobbying Costs

500,000€ - 599,999€

Financial year: Jan 2023 - Dec 2023

Lobbyists (Full time equivalent)

2 Fte (6)

Lobbyists with EP accreditation

2

High-level Commission meetings

8

Lobbying Costs over the years

  • Info

    World Federation of Advertisers   (WFA)

    EU Transparency Register

    6440918199-49 First registered on 15 Jul 2008

    Goals / Remit

    WFA, the World Federation of Advertisers, is the only global network for senior marketers. Our goal is to make marketing better by championing more effective and sustainable marketing communications.

    We are a global association that represents over 150 of the world’s biggest brands and more than 60 national advertiser associations worldwide. Together, they create a peer-to-peer network of the world's best marketers, offering a unique source of expertise, inspiration and leadership. We help you by connecting you to their collective wisdom, so you can take leadership positions.

    We are the voice of marketers worldwide, representing 90% of global marketing communications spend – roughly US $900 billion per year.

    Main EU files targeted

    Marketing related regulatory developments across all EU institutions.

    WFA is currently active on:
    - New Consumer Agenda and Digital Fairness Fitness Check (Unfair Commercial Practices Directive)
    - European Green Deal and Circular Economy Action Plan (Empowering consumers for the green transition, Green Claims Directive)
    - Audiovisual Media Services Directive (AVMSD)
    - Digital Services Act (DSA) and Digital Markets Act (DMA)
    - ePrivacy Regulation (EPR)
    - General Data Protection Regulation (GDPR)
    - ePrivacy Regulation
    - Corporate Sustainability Due Diligence
    - Sustainable Food System Framework initiative
    - AI Act

    Address

    Head Office
    Avenue Louise, 140 - 7th Floor
    Brussels 1050
    BELGIUM
    EU Office
    Avenue Louise, 140 - 7th Floor
    Brussels 1050
    BELGIUM

    Website

  • People

    Total lobbyists declared

    6

    Employment timeLobbyists
    50%2
    25%4

    Lobbyists (Full time equivalent)

    2

    Lobbyists with EP accreditation

    All Lobbyists with EP accreditation over time

    2 accreditations were / are live (in bold) for the selected state of 04 Mar 2025

    Name Start date End Date
    Lauren Isobel Hamm 11 Sep 2024 11 Sep 2025
    Alexandre Edouard H BOYER 11 Sep 2024 11 Sep 2025
    Giuditta HANAU SANTINI 11 Jan 2024 04 Oct 2024
    Sara FORNASIERO 11 Jan 2024 04 Oct 2024
    Jon Wendell BALDWIN QUINTANILLA 11 Jan 2024 04 Oct 2024
    Fraser James BRIDGES 10 Jan 2024 04 Oct 2024
    Gabrielle ROBITAILLE 11 Jan 2024 04 Oct 2024
    Sara FORNASIERO 11 Nov 2022 11 Nov 2023
    Fraser James BRIDGES 15 Sep 2022 15 Sep 2023
    Gabrielle ROBITAILLE 14 Sep 2022 14 Sep 2023
    Giuditta HANAU SANTINI 17 Jun 2022 17 Jun 2023
    Ms Rebecka Allen 17 Jun 2022 17 Jun 2023
    Jon Wendell BALDWIN QUINTANILLA 03 Jun 2022 03 Jun 2023
    Mr Jef Felix DE WIT 08 Sep 2021 26 May 2022
    Fraser James BRIDGES 08 Sep 2021 09 Sep 2022
    Gabrielle ROBITAILLE 07 Sep 2021 08 Sep 2022
    Ms Rebecka Allen 05 Nov 2020 05 Nov 2021
    Ms Camelia Cristache 05 Nov 2020 05 Nov 2021
    Ms Catherine ARMITAGE 05 Nov 2020 07 Jul 2021
    Mr William Gilroy 05 Nov 2020 05 Nov 2021
    Mr Stephan Loerke 05 Nov 2020 05 Nov 2021
    Julia NORTON DE MURAT QUINTELLA 05 Nov 2020 05 Nov 2021
    Gabrielle ROBITAILLE 13 Mar 2020 13 Mar 2021
    Ms Camelia Cristache 29 Nov 2019 05 Nov 2020
    Ms Catherine ARMITAGE 29 Nov 2019 05 Nov 2020
    Mr William Gilroy 29 Nov 2019 05 Nov 2020
    Mr Stephan Loerke 29 Nov 2019 05 Nov 2020
    Julia NORTON DE MURAT QUINTELLA 29 Nov 2019 05 Nov 2020
    Ms Rebecka ALLÉN 03 Oct 2019 03 Oct 2020
    Mr Maximilian SCHMIDT 15 Jan 2019 15 Jan 2020
    Ms Camelia Cristache 06 Dec 2018 29 Nov 2019
    Ms Catherine ARMITAGE 10 Nov 2018 09 Nov 2019
    Mr William Gilroy 10 Nov 2018 09 Nov 2019
    Mr Stephan Loerke 10 Nov 2018 09 Nov 2019
    Julia NORTON DE MURAT QUINTELLA 09 Nov 2018 09 Nov 2019
    Ms Rebecka ALLÉN 30 Aug 2018 01 Sep 2019
    Erard GILLES 07 Mar 2018 08 Nov 2018
    Ms Camelia Cristache 14 Oct 2017 13 Oct 2018
    Ms Catherine ARMITAGE 14 Oct 2017 13 Oct 2018
    Mr William Gilroy 14 Oct 2017 13 Oct 2018
    Ms Agnieszka Katner 14 Oct 2017 13 Oct 2018
    Mr Stephan Loerke 14 Oct 2017 13 Oct 2018
    Mr Axel Debry 14 Oct 2017 07 Mar 2018
    Ms Rebecka Allen 20 Mar 2017 14 Mar 2018
    Ms Camelia Cristache 19 Oct 2016 14 Oct 2017
    Ms Catherine ARMITAGE 19 Oct 2016 14 Oct 2017
    Mr William Gilroy 19 Oct 2016 14 Oct 2017
    Ms Agnieszka Katner 19 Oct 2016 14 Oct 2017
    Mr Stephan Loerke 19 Oct 2016 14 Oct 2017
    Mr Axel Debry 19 Oct 2016 14 Oct 2017

    Complementary Information

    As a global organisation a percentage of all public affairs members' time is devoted to monitoring developments within the EU at MS and EU institution level. The minimum time selected is 25% per individual, though in reality the time devoted to EU institutional work is below this for a number of the individuals cited (ranging from approx. 5% to 30%).

    Person in charge of EU relations

    Data not provided by Register Secretariat due to GDPR

    Person with legal responsibility

    Data not provided by Register Secretariat due to GDPR

  • Categories

    Category

    Trade and business associations

  • Networking

    Affiliation

    WFA is a fully engaged member of the European Advertising Standards Alliance (EASA) and the International Chamber of Commerce (ICC).

    Member organisations

    None declared

  • Financial Data

    Interests represented

    Promotes their own interests or the collective interests of their members

    Closed financial year

    Jan 2023 - Dec 2023

    Lobbying costs for closed financial year

    500,000€ - 599,999€

    Major contributions in closed year

    None declared

    Intermediaries for closed year

    NameAmount
    edelman global advisory 10,000€ - 24,999€

    Intermediaries for current year

    Name
    edelman global advisory

    Closed year Costs

    500,000€ - 599,999€

    Other financial info

    None declared

  • EU Structures

    Groups (European Commission)

    None declared

    Groups (European Parliament)

    N/A
    On an ad hoc basis on issues related to marketing regulation.

    Communication activities

    Promotion of responsible advertising standards as an effective policy response for regulating marketing activities. Specific work streams include involvement within the European Commission's Community of Practice and engagement on policy issues with EU institutions related to sectoral and cross sectoral issues.

    Other activities

    None declared

  • Meetings

    Meetings

    8 meetings found. Download meetings

    The list below covers meetings with Commissioners/Cabinet members/Directors-general (high-level) Commission meetings published December 2014 to December 2024, and the meetings of Commissioners/Cabinet members/Directors-general and officials holding "management functions" in the Commission published since 1 January 2025. Other lobby meetings with lower-level staff may well have taken place, but the Commission doesn't proactively publish information about these meetings. All information below comes from the Commission and not from the registrant.

    1 July 2024: We have noted that some meetings are appearing in duplicate, ie. some meetings seem to be listed twice. This seems to be because the Commission changes some element of a meeting data after the meeting has first been listed, which causes LobbyFacts to register it as a new meeting. We are investigating further.

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