Overview
Lobbying Costs
75,000€
Financial year: Jan 2018 - Dec 2018
Lobbyists (Full time equivalent)
1 Fte (4)
Lobbyists with EP accreditation
0
High-level Commission meetings
2
Lobbying Costs over the years
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Info
The European Interactive Digital Advertising Alliance (EDAA)
EU Transparency Register
268605424648-34 First registered on 22 Nov 2016
Goals / Remit
The purpose and objectives of the EDAA are of a scientific and pedagogical nature, without profit motive. The EDAA brings together European advertising industry associations with a stake in, and that make up the “value chain” for, Online Behavioural Advertising (“OBA”). A full definition of OBA, as interpreted within these articles, can be found in Section 2 (art. 2.3) of the EASA (“European Advertising Standards Alliance”) Best Practice Recommendation on Online Behavioural Advertising, published 13 April 2011. The EDAA’s activities will be specific and limited to areas directly concerning the practice of OBA within Europe. The term 'Europe' covers the member countries of the Council of Europe. Furthermore, the purpose and objectives of the EDAA include the following activities:
Main objectives:
1) to achieve aspects of Best Practice for Online Behavioural Advertising in Europe, as detailed in the EASA Best Practice Recommendation for Online Behavioural Advertising (13 April 2011) and Interactive Advertising Bureau Europe (“IAB Europe”) OBA Framework (18 July 2011);
2) to promote use of the OBA Icon, as a means for companies to communicate to consumers their adherence to the self-regulatory principles for OBA as outlined above and in EDAA’s Standing Orders;
3) to administer the licence in Europe of an OBA Icon intended to show adherence to the self-regulatory principles regarding industry best practice enunciated in the European Principles Documents for Online Behavioural Advertising (“EASA Best Practice Recommendation on Online Behavioural Advertising” (v. 13 April 2011), the “IAB Europe EU Framework for Online Behavioural Advertising” (18 July 2011) and the “Technical Specifications for implementing the IAB Europe OBA Framework and EASA BPR in Europe” (v.1.0.) as annexed in EDAA’s Standing Orders;
4) to manage efficiently a licensing system for the swift and effective distribution of the OBA Icon across Europe, which shall include the possibility to national SROs/IABs (i) to act as intermediaries between EDAA and companies, wishing to licence the OBA Icon from a local agent rather than to deal directly with the EDAA; (ii) to sublicence the OBA Icon to companies who need to use it to demonstrate compliance with their national first-party self-regulatory framework;
5) to coordinate the maintenance and updating of a pan-European website for OBA-related issues;
6) to decide on the selection and approval of compliance providers (companies that may act as technical integrators of the OBA Icon), industry-wide monitoring providers and third-party “auditors” (companies that may verify and certify that a licencee has complied with the obligations set out in the European Principles Documents) as outlined in point 1 above;
7) to provide technical support (a centralised helpdesk) to licencees implementing the OBA Icon;
8) to provide EDAA members with regular reporting on the use of the licence (exact scope of the reporting to be decided by the General Assembly);
9) to coordinate with similar third-country or international licence administration bodies (e.g. the US DAA), as necessary;
10) to provide effective means and procedures for remuneration of national advertising self-regulatory organisations related to implementation and complaints handling regarding OBA.
EDAA will not be responsible for lobbying, complaint handling, and revision of the rules (IAB Europe OBA Framework or EASA Best Practice Recommendation on Online Behavioural Advertising), or taking on any other task not specifically assigned to it.Main EU files targeted
EU and national-level developments on privacy, data protection and digital advertising related issues
Address
Head Office
26 Rue des Deux Eglises
Brussels 1000
BELGIUM -
People
Total lobbyists declared
4
Employment time Lobbyists 25% 4 Lobbyists (Full time equivalent)
1
Lobbyists with EP accreditation
All Lobbyists with EP accreditation over time
0 accreditations were / are live (in bold) for the selected state of 01 Oct 2019
Name Start date End Date Mr Ionel Naftanaila 08 Oct 2019 08 Oct 2020 Mr Giorgio LA ROSA 08 Oct 2019 08 Oct 2020 Mr Robin de Wouters 08 Oct 2019 08 Oct 2020 Mr David Barron 08 Oct 2019 08 Oct 2020 Mr Ionel Naftanaila 25 Apr 2017 06 Apr 2018 Astrid HELFERSTORFER 25 Apr 2017 06 Apr 2018 Complementary Information
None declared
Person in charge of EU relations
Mr Ionel Naftanaila (EDAA Programme Development Director)
Person with legal responsibility
Mr Ionel Naftanaila (EDAA Programme Development Director)
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Categories
Category
II - In-house lobbyists and trade/business/professional associations
Subcategory
Other organisations
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Networking
Affiliation
None declared
Member organisations
https://www.edaa.eu/who-we-are/our-board/
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Financial Data
Closed financial year
Jan 2018 - Dec 2018
Lobbying costs for closed financial year
75,000€
Other financial info
None declared
-
EU Structures
Groups (European Commission)
none
Groups (European Parliament)
None
Communication activities
Communication projects include an annual activity report, an annual event for the online advertising ecosystem and other ad hoc projects and reports.
Other activities
None declared
- Meetings
Meetings
2 meetings found. Download meetings
The list below only covers meetings held since November 2014 with commissioners, their cabinet members or directors-general at the European Commission; other lobby meetings with lower-level staff may have taken place, but the European Commission doesn't proactively publish information about these meetings. For more information about which commissioner is responsible for which portfolio, check out this link: https://commissioners.ec.europa.eu/index_en All information below comes from European Commission web pages.
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Date 11 Jan 2017 Location Brussels, Belgium Subject ePrivacy directive revision Cabinet Cabinet of Commissioner Věra Jourová Portfolio Justice, Consumers and Gender Equality Attending - Kevin O'Connell (Cabinet member)
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Date 23 Nov 2016 Location Brussels Subject E-privacy review Cabinet Cabinet of Vice-President Andrus Ansip Portfolio Digital Single Market Attending - Laure Chapuis-Kombos (Cabinet member)
- Andrus Ansip (Vice-President)
Other Lobbyists
- Meetings