Overview
Lobbying Costs
350,000€
Financial year: Jan 2015 - Dec 2015
Lobbyists (Full time equivalent)
0.75 Fte (2)
Lobbyists with EP accreditation
1
High-level Commission meetings
11
Lobbying Costs over the years
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Info
McDonald's Europe (McDonald's Europe)
EU Transparency Register
3830179837-87 First registered on 19 Dec 2008
Goals / Remit
With more than 7,900 restaurants in 39 European countries, employing approx. 425,000 people and serving an average of 15 million customers a day, McDonald’s Europe is dedicated to offering its customers a wide variety of high quality menu options at an affordable price which complement a balanced lifestyle.
We aim to assist as appropriate European decision-makers and opinion-formers in making informed decisions and contributing to knowledgeable debates by sharing in transparent manner relevant information and our business expertise in areas of public policies where we are able to input usefully.Main EU files targeted
- Implementation of various aspects of the Food Information to Consumers Regulation 1169/2011
- Nutrition-related initiatives, such as those discussed at the EU platform for action on diet, physical activity and health
- Data Privacy
- Audio-Visual Media Services
- Employment-related initiatives especially concerning the future of employment in Europe
- Circular Economy
- Animal Health and Welfare legislation including those related to the use of antibiotics in farmingAddress
Head Office
Boulevard du Théâtre, 3
Geneva 1204
SWITZERLANDEU Office
Leonardo Da Vincilaan 19
McDonald's Europe
Diegem 1831
BELGIUM -
People
Total lobbyists declared
2
Employment time Lobbyists 50% 1 25% 1 Lobbyists (Full time equivalent)
0.75
Lobbyists with EP accreditation
All Lobbyists with EP accreditation over time
1 accreditations were / are live (in bold) for the selected state of 15 Apr 2016
Name Start date End Date Nicola DEL VALLE DE SOUSA GAVAIA 09 Nov 2023 08 Nov 2024 Serge Thines 23 Feb 2024 21 Feb 2025 David COLEMAN 09 Dec 2023 06 Dec 2024 Serge Thines 04 Feb 2023 03 Feb 2024 Nicola DEL VALLE DE SOUSA GAVAIA 04 Nov 2022 04 Nov 2023 Nicola DEL VALLE DE SOUSA GAVAIA 09 Oct 2021 08 Oct 2022 Ms Emilia VALBUM 13 Feb 2019 13 Feb 2020 Ms Lia BANIOTOPOULOU 17 Apr 2018 10 Feb 2019 Serge Thines 11 Jan 2018 10 Jan 2019 Mr Balázs Pályi 21 Feb 2017 21 Feb 2018 Mr Balázs Pályi 27 Feb 2016 22 Feb 2017 Mr Balázs Pályi 18 Feb 2015 16 Feb 2016 Complementary Information
The role of employees in public affairs also encompasses global issues, support to McDonald's Europe markets and services to McDonald's business units.
Person in charge of EU relations
Mr Julian Hilton-Johnson (Vice President, Corporate Relations)
Person with legal responsibility
Mr Julian Hilton-Johnson (Vice President, Corporate Relations)
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Categories
Category
II - In-house lobbyists and trade/business/professional associations
Subcategory
Companies & groups
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Networking
Affiliation
-American Chamber of Commerce to the EU
-Serving Europe
-Brunswick (Consultancy fees are included in McDonald's Europe estimated cost to direct representation of interests to EU institutions)
-World Federation of Advertisers (WFA)
-EU Pledge
-Advertising Education ForumMember organisations
None declared
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Financial Data
Closed financial year
Jan 2015 - Dec 2015
Lobbying costs for closed financial year
350,000€
Other financial info
None declared
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EU Structures
Groups (European Commission)
- EU Platform for action on diet, physical activity and health (through Serving Europe)
- Advisory Group on Food Chain, animal and plant health (through Serving Europe)ACC
None
Groups (European Parliament)
None
Communication activities
None
Other activities
None declared
- Meetings
Meetings
11 meetings found. Download meetings
The list below only covers meetings held since November 2014 with commissioners, their cabinet members or directors-general at the European Commission; other lobby meetings with lower-level staff may have taken place, but the European Commission doesn't proactively publish information about these meetings. For more information about which commissioner is responsible for which portfolio, check out this link: https://commissioners.ec.europa.eu/index_en All information below comes from European Commission web pages.
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Date 28 Feb 2023 Location Brussels, Belgium Subject The proposals and eventual implementation of the Packaging and Packaging Waste Regulation (PPWR) proposal Cabinet Cabinet of Commissioner Janusz Wojciechowski Portfolio Agriculture Attending - Jorge Pinto Antunes (Cabinet member)
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Date 30 Nov 2021 Location Brussels Subject Sustainable food systems Cabinet Cabinet of Executive Vice-President Frans Timmermans Portfolio European Green Deal Attending - Lukas Visek (Cabinet member)
- Helena Braun (Cabinet member)
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Date 01 Oct 2018 Location Brussels, BERL Subject discussion on Single-Use-Plastics's proposal Cabinet Cabinet of First Vice-President Frans Timmermans Portfolio Better Regulation, Interinstitutional Relations, the Rule of Law and the Charter of Fundamental Rights Attending - Helena Braun (Cabinet member)
Other Lobbyists -
Date 06 Sep 2018 Location Brussels Subject Youth unemployment in Europe Cabinet Cabinet of Commissioner Marianne Thyssen Portfolio Employment, Social Affairs, Skills and Labour Mobility Attending - Inge Bernaerts (Cabinet member)
- Kasia Jurczak (Cabinet member)
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Date 05 Sep 2018 Location Brussels, Belgium Subject Climate Action and Energy Union Cabinet Cabinet of President Jean-Claude Juncker Portfolio President Attending - Telmo Baltazar (Cabinet member)
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Date 05 Sep 2018 Location Brussels Subject Presentation of different initiatives by McDonald DG Agriculture and Rural Development Attending - Jerzy Bogdan Plewa (Director-General)
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Date 16 Apr 2015 Location Brussels Subject Food Waste and Animal Welfare Cabinet Cabinet of Commissioner Vytenis Andriukaitis Portfolio Health & Food Safety Attending - Marco Valletta (Cabinet member)
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Date 16 Apr 2015 Location Brussels, Belgium Subject Short supply chains, the McDonald’s Agricultural Assistance Programme to monitor and manage traceability, food safety, quality, animal welfare and sustainability Cabinet Cabinet of Commissioner Phil Hogan Portfolio Agriculture & Rural Development Attending - Carl-Christian Buhr (Cabinet member)
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Date 23 Jan 2015 Location Brussels Subject Meeting to present company’s youth employment intiative Cabinet Cabinet of Commissioner Marianne Thyssen Portfolio Employment, Social Affairs, Skills and Labour Mobility Attending - Vasiliki Kokkori (Cabinet member)
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Date 10 Dec 2014 Location Brussels, Belgium Subject EU education and skills policy Cabinet Cabinet of Commissioner Tibor Navracsics Portfolio Education, Culture, Youth and Sport Attending - Jonathan Michael Hill (Cabinet member)
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Date 18 Nov 2014 Location BERL 08/318 Subject Meeting with Julian Hilton Thompson (VP Corp Rels) and David Coleman (Dir Euro Pub Affrs), McDonalds Cabinet Cabinet of Commissioner Phil Hogan Portfolio Agriculture & Rural Development Attending - Dermot Ryan (Cabinet member)
- Meetings