Overview
Lobbying Costs
200,000€ - 299,999€
Financial year: Jan 2023 - Dec 2023
Lobbyists (Full time equivalent)
1.25 Fte (2)
Lobbyists with EP accreditation
2
High-level Commission meetings
22
Lobbying Costs over the years
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Info
Heineken N.V.
EU Transparency Register
827688315793-86 First registered on 30 Jan 2015
Goals / Remit
HEINEKEN is a proud, independent global brewer committed to surprise and excite consumers with its brands and products everywhere.
The brand that bears the founder's family name - Heineken® - is available in almost every country on the globe and is the world's most valuable international premium beer brand. The Company is present in over 70 countries and operates more than 165 breweries.
HEINEKEN is Europe's largest brewer and the world's second largest by consolidated volume.
HEINEKEN is committed to the responsible marketing and consumption of its more than 250 international premium, regional, local and specialty beers and ciders. The number of people employed is over 85,000.Main EU files targeted
Engagement with EU institutions and departments in charge of legislation relevant to Heineken including
- Environment (Green Deal, Packaging and Packaging Waste)
- Alcohol Policy (No and low alcohol, responsible consumption, Beating Cancer Plan)
- Health Policy (Food labelling)
- Agriculture and Food (Farm2Fork)
- Taxation (Structures Directive, Corporate tax, VAT
- Corporate Governance (Corporate Sustainability Reporting Directive, Due Diligence)
- TradeAddress
Head Office
21 Tweede Weteringplantsoen
Amsterdam 1017 ZD
NETHERLANDSEU Office
HEINEKEN Brussels OfficeHolland House
Brussels 1000
BELGIUMWebsite
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People
Total lobbyists declared
2
Employment time Lobbyists 100% 1 25% 1 Lobbyists (Full time equivalent)
1.25
Lobbyists with EP accreditation
All Lobbyists with EP accreditation over time
2 accreditations were / are live (in bold) for the selected state of 21 Nov 2024
Name Start date End Date Johan van Bochove 17 May 2024 17 May 2026 Hoba Gull 09 Apr 2024 09 Apr 2026 Ms Sarah LEE 13 Jul 2023 16 Mar 2024 Ms Sarah LEE 18 Sep 2019 18 Sep 2020 Ms Sarah Boselli 28 Jun 2018 28 Jun 2019 Mr Jorge PARADELA GUTIERREZ 16 Mar 2018 15 Mar 2019 Janusz LINKOWSKI 27 Oct 2017 24 May 2018 Ms Sarah Boselli 25 Apr 2017 19 Apr 2018 Ms Alexandra Sindahera 19 Jul 2016 21 Mar 2017 Ms Laura Somerhausen 29 Apr 2016 21 Mar 2017 Ms Sarah Boselli 29 Apr 2016 04 Apr 2017 Ms Laura Somerhausen 25 Mar 2015 23 Mar 2016 Ms Sarah Boselli 25 Mar 2015 23 Mar 2016 Complementary Information
None declared
Person in charge of EU relations
Data not provided by Register Secretariat due to GDPR
Person with legal responsibility
Data not provided by Register Secretariat due to GDPR
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Categories
Category
Companies & groups
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Networking
Affiliation
• The Brewers of Europe
• The International Brands Association (AIM)
• The World Federation of Advertisers (WFA)
• Europen
• European Round Table for Industry.Member organisations
None declared
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Financial Data
Interests represented
Promotes their own interests or the collective interests of their members
Closed financial year
Jan 2023 - Dec 2023
Lobbying costs for closed financial year
200,000€ - 299,999€
Major contributions in closed year
None declared
Intermediaries for closed year
Name Amount acumen public affairs 25,000€ - 49,999€ Intermediaries for current year
Name acumen public affairs Closed year Costs
200,000€ - 299,999€
Other financial info
None declared
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EU Structures
Groups (European Commission)
None declared
Groups (European Parliament)
Unofficial groupings
Communication activities
None declared
Other activities
None declared
Meetings
Meetings
22 meetings found. Download meetings
The list below only covers meetings held since November 2014 with commissioners, their cabinet members or directors-general at the European Commission; other lobby meetings with lower-level staff may have taken place, but the European Commission doesn't proactively publish information about these meetings. For more information about which commissioner is responsible for which portfolio, check out this link: https://commissioners.ec.europa.eu/index_en All information below comes from European Commission web pages.
1 July 2024: We have noted that some meetings are appearing in duplicate, ie. some meetings seem to be listed twice. This seems to be because the Commission changes some element of a meeting data after the meeting has first been listed, which causes LobbyFacts to register it as a new meeting. We are investigating further.
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Date 10 Jan 2023 Location virtual Subject Taxonomy, ESG ratings, CSRD Cabinet Cabinet of Commissioner Mairead Mcguinness Portfolio Financial services, financial stability and Capital Markets Union Attending - Florian Denis (Cabinet member)
- Mairead McGuinness (Commissioner)
Other Lobbyists -
Date 14 Jun 2022 Location Vienna Subject Presentation of an innovative form of space heating and hot water supply for around 900 new apartments built in close proximity to the brewery’s site supplied with excess heat from the industrial process Cabinet Cabinet of Executive Vice-President Frans Timmermans Portfolio European Green Deal Attending - Frans Timmermans (Executive Vice-President)
Other Lobbyists -
Date 13 Jan 2021 Location Brussels - videoconference Subject Roundtable on the Green Deal, organised by the Dutch Sustainable Growth Coalition, with the participation of the Dutch Prime Minister and other Dutch Government Ministers. Cabinet Cabinet of Executive Vice-President Frans Timmermans Portfolio European Green Deal Attending - Frans Timmermans (Executive Vice-President)
Other Lobbyists -
Date 30 Jan 2019 Location Brussels Subject EU trade policy Cabinet Cabinet of Vice-President Cecilia Malmström Portfolio Trade Attending - Miguel Ceballos Baron (Cabinet member)
Other Lobbyists -
Date 10 Oct 2018 Location Brussels Subject Long term strategy Cabinet Cabinet of Vice-President Miguel Arias Cañete Portfolio Climate Action & Energy Attending - Maria Cristina Lobillo Borrero (Cabinet member)
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Date 10 Oct 2018 Location Brussels Subject UTP legislation Cabinet Cabinet of Commissioner Phil Hogan Portfolio Agriculture & Rural Development Attending - Cristina Rueda Catry (Cabinet member)
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Date 27 Mar 2018 Location Brussels Subject EU-Mexico Association Agreement negotiations Cabinet Cabinet of Vice-President Cecilia Malmström Portfolio Trade Attending - Miguel Ceballos Baron (Cabinet member)
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Date 13 Mar 2018 Location Brussels Subject Discussion on CCCTB (also with representatives from BP and Wolters Kluwer) Cabinet Cabinet of Commissioner Pierre Moscovici Portfolio Economic and Financial Affairs, Taxation and Customs Attending - Pierre Moscovici (Commissioner)
Other Lobbyists -
Date 13 Mar 2018 Location Brussels/Belgium Subject Discussion on CCCTB (also with representatives from BP and Wolters Kluwer) DG Taxation and Customs Union Attending - Stephen Quest (Director-General)
Other Lobbyists -
Date 25 Jan 2018 Location Brussels Subject Trade agreement with Mexico Cabinet Cabinet of Vice-President Cecilia Malmström Portfolio Trade Attending - Miguel Ceballos Baron (Cabinet member)
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Date 19 Jun 2017 Location Brussels Subject beer market in Mexico and Mercosur Cabinet Cabinet of Vice-President Cecilia Malmström Portfolio Trade Attending - Miguel Ceballos Baron (Cabinet member)
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Date 20 Feb 2017 Location Brussels Subject Trade relations EU-Mexico Cabinet Cabinet of Vice-President Cecilia Malmström Portfolio Trade Attending - Miguel Ceballos Baron (Cabinet member)
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Date 12 May 2016 Location Brussels Subject AVMSD Cabinet Cabinet of Vice-President Andrus Ansip Portfolio Digital Single Market Attending - Hanna Hinrikus (Cabinet member)
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Date 12 Apr 2016 Location Brussels Subject Trade agreement with Mexico Cabinet Cabinet of Vice-President Cecilia Malmström Portfolio Trade Attending - Miguel Ceballos Baron (Cabinet member)
Other Lobbyists -
Date 03 Feb 2016 Location Brussels Subject Commissioner's trip to Colombia & Mexico accompanied by Business delegation Cabinet Cabinet of Commissioner Phil Hogan Portfolio Agriculture & Rural Development Attending - Tom Tynan (Cabinet member)
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Date 03 Feb 2016 Location Brussels Subject initiative on alcohol advertising DG Günther Oettinger Attending - Marlene Holzner (Cabinet member)
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Date 21 Jan 2016 Location Brussels Subject EU relations with Cuba Cabinet Cabinet of High Representative / Vice-President Federica Mogherini Portfolio Foreign Affairs and Security Policy Attending - Peteris Ustubs (Cabinet member)
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Date 30 Nov 2015 Location Brussels Subject Modernization of Mexico Agreement Cabinet Cabinet of Vice-President Cecilia Malmström Portfolio Trade Attending - Miguel Ceballos Baron (Cabinet member)
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Date 04 Nov 2015 Location Brussels Subject Cider marketing standards Cabinet Cabinet of Commissioner Phil Hogan Portfolio Agriculture & Rural Development Attending - Cristina Rueda Catry (Cabinet member)
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Date 07 May 2015 Location Brussels Subject Employment Cabinet Cabinet of Commissioner Marianne Thyssen Portfolio Employment, Social Affairs, Skills and Labour Mobility Attending - Stefaan Hermans (Cabinet member)
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Date 04 Feb 2015 Location Brussels Subject Trade Policy issues in Asia Cabinet Cabinet of Vice-President Cecilia Malmström Portfolio Trade Attending - Jon Nyman (Cabinet member)
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Date 22 Jan 2015 Location Davos Subject Better regulation Cabinet Cabinet of First Vice-President Frans Timmermans Portfolio Better Regulation, Interinstitutional Relations, the Rule of Law and the Charter of Fundamental Rights Attending - Frans Timmermans (First Vice-President)
Other Lobbyists