The European Interactive Digital Advertising Alliance (EDAA)

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Lobbying costs:

WARNING: As this organisation lists one or more EP accredited lobbyists, it is highly improbable that its lobbying costs are lower than €10,000.

WARNING: The lobbying costs declared by this organisation are extraordinarily high and may therefore have been over-declared.

50,000€ - 99,999€

Financial year: 01/01/2020 - 01/12/2020

Lobbyists declared: 1 FTE (4)

WARNING: The number of full time equivalent lobbyists declared by this organisation are extraordinarily high and may therefore have been over-declared.


Lobbyists with EP accreditation: 0

Meetings with European Commission: 3

Lobbying costs over the years:


The European Interactive Digital Advertising Alliance (EDAA)

Registration on EU Transparency Register

268605424648-34 (First registered: 22 Nov 2016)

Goals / Remit

The purpose and objectives of the EDAA are of a scientific and pedagogical nature, without profit motive. The EDAA brings together European advertising industry associations with a stake in, and that make up the “value chain” for, Online Behavioural Advertising (“OBA”). A full definition of OBA, as interpreted within these articles, can be found in Section 2 (art. 2.3) of the EASA (“European Advertising Standards Alliance”) Best Practice Recommendation on Online Behavioural Advertising, published 13 April 2011. The EDAA’s activities will be specific and limited to areas directly concerning the practice of OBA within Europe. The term 'Europe' covers the member countries of the Council of Europe.


EU and national-level developments on privacy, data protection and digital advertising related issues


Head office:
26 Rue des Deux Eglises
Brussels 1000

Tel: 32 22134186