23 Limited (Smoke Free)

Warning! As of 20 September 2021, the EU lobby register has changed format. Temporarily, the register is no longer providing daily data updates of all lobby data which means that the figures on LobbyFacts cannot currently be kept up-to-date. If, for example, you see a company, trade association, or lobby consultancy with "no figure available" for EU lobby costs, open the data card, and click the link to the EU lobby register where you will find the updated registration including EU lobby costs declaration. Regretably, under the lobby register format, NGOs and think tanks are no longer required to provide a figure for EU lobby costs. We will update LobbyFacts with the new data as soon as possible.

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Lobbying costs:

WARNING: As this organisation lists one or more EP accredited lobbyists, it is highly improbable that its lobbying costs are lower than €10,000.

WARNING: The lobbying costs declared by this organisation are extraordinarily high and may therefore have been over-declared.

less than 10.000€

Financial year: 01/04/2019 - 01/03/2020

Lobbyists declared: 0.25 FTE (1)

WARNING: The number of full time equivalent lobbyists declared by this organisation are extraordinarily high and may therefore have been over-declared.


Lobbyists with EP accreditation: 0

Meetings with European Commission: 0

Lobbying costs over the years:


23 Limited (Smoke Free)

Registration on EU Transparency Register

282966442522-95 (First registered: 28 Apr 2021)

Goals / Remit

The Smoke Free app is a digital solution for people who want to stop smoking. We complement face to face stop smoking services but have the ability to reach many more smokers who would not choose to use face to face treatments, or who need a solution that is convenient, accessible and non-judgmental.
We launched over 8 years ago, and have developed a successful and effective product in that time, always reflecting feedback from users. We have had over 5.5m downloads, over 170,000 5-star reviews, we are the top-rated stop smoking app on Apple and have users in over 200 countries.
Through a combination of automated features, artificial intelligence and human advisors who provide a 24/7 service, we can offer hope to smokers who want and need to stop smoking.
We want our digital solution to contribute to reductions in cancer, respiratory illness and heart disease, and all the other smoking-related disease suffered by smokers worldwide.


We would be pleased to contribute to any consultation on Europe's Beating Cancer Plan Any proposals or policies that are connected to reducing smoking rates will be of interest to us


Head office:
71-75 Sheldon Street Covent Garden Covent Garden
United Kingdom

Tel: 44 7732495112