Overview
Lobbying Costs
75,000€
Financial year: Jan 2019 - Dec 2019
Lobbyists (Full time equivalent)
1.75 Fte (2)
Lobbyists with EP accreditation
0
High-level Commission meetings
1
Lobbying Costs over the years
-
Info
Mobile Marketing Association France (MMAF)
EU Transparency Register
460128239853-17 First registered on 07 Oct 2020
Goals / Remit
La Mobile Marketing Association France a pour missions :
- d’accélérer la transformation digitale des entreprises et l’innovation marketing grâce au mobile
- de stimuler la croissance du marketing, de la publicité et du CRM sur mobile en accompagnant ses acteurs et en éduquant le marché,
- de fournir aux acteurs du marché un lieu de rencontre et des outils de travail dans le but d’adopter des positions communes,
- de veiller au respect, du Code de déontologie qu’elle propose et d’une bonne conduite du marketing mobile en France,
- de sensibiliser les médias et les annonceurs aux bénéfices du marketing, de la publicité et du CRM sur mobile,
- de donner l’accès à des informations mondiales (chiffres clés, résultats de campagnes, études de cas, retours d’expériences) sur le réseau mondial de la Mobile Marketing Association dans les autres pays,
- de faire l’interface avec les pouvoirs publics pour défendre ce marché.Main EU files targeted
La Mobile Marketting Association france s'intéresse aux travaux, publications, débats, règlements et directives qui concernent l'E-privacy, la Directive sur les Services de Paiement, le Transparency Consent Framework, Le Digital Service Act et toutes autres questions concurrentielles qui touchent les services et medié digitaux.
Address
Head Office
22 rue du Quatre Septembre
Paris 75002
FRANCE -
People
Total lobbyists declared
2
Employment time Lobbyists 100% 1 75% 1 Lobbyists (Full time equivalent)
1.75
Lobbyists with EP accreditation
No lobbyists with EP accreditations
Complementary Information
None declared
Person in charge of EU relations
Data not provided by Register Secretariat due to GDPR
Person with legal responsibility
Data not provided by Register Secretariat due to GDPR
-
Categories
Category
II - In-house lobbyists and trade/business/professional associations
Subcategory
Trade unions and professional associations
-
Networking
Affiliation
La Mobile Marketing Association France est la seule Association dédiée au Marketing, à la Publicité, au CRM et au Commerce sur smartphones, tablettes et objets connectés.
Elle regroupe les acteurs majeurs du marketing et de la publicité mobile :
agences conseil,
annonceurs,
régies,
prestataires,
instituts de mesure,
opérateurs mobiles…
Elle constitue l’organisme professionnel de référence sur le marché.
la MMAF est membre de la Filière Communication françaiseMember organisations
None declared
-
Financial Data
Closed financial year
Jan 2019 - Dec 2019
Lobbying costs for closed financial year
75,000€
Other financial info
None declared
-
EU Structures
Groups (European Commission)
none
Groups (European Parliament)
N/A
Communication activities
E-privacy
DSP2
TCF
DSA
Questions concurrentiellesOther activities
None declared
Meetings
Meetings
1 meetings found. Download meetings
The list below only covers meetings held since November 2014 with commissioners, their cabinet members or directors-general at the European Commission; other lobby meetings with lower-level staff may have taken place, but the European Commission doesn't proactively publish information about these meetings. For more information about which commissioner is responsible for which portfolio, check out this link: https://commissioners.ec.europa.eu/index_en All information below comes from European Commission web pages.
1 July 2024: We have noted that some meetings are appearing in duplicate, ie. some meetings seem to be listed twice. This seems to be because the Commission changes some element of a meeting data after the meeting has first been listed, which causes LobbyFacts to register it as a new meeting. We are investigating further.
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Date 07 Oct 2020 Location Brussels, Belgium Subject To discuss online advertising Cabinet Cabinet of Executive Vice-President Margrethe Vestager Portfolio Europe Fit for Digital Age Attending - Werner Stengg (Cabinet member)
Other Lobbyists