Overview
Lobbying Costs
2,250,000€ - 2,499,999€
Financial year: Jan 2023 - Dec 2023
Lobbyists (Full time equivalent)
1.45 Fte (4)
Lobbyists with EP accreditation
2
High-level Commission meetings
11
Lobbying Costs over the years
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Info
McDonald’s Global Franchising Limited (MGFL)
EU Transparency Register
3830179837-87 First registered on 19 Dec 2008
Goals / Remit
McDonald’s is a leading player in the food service industry across the European Union countries, serving communities in all 27 member states of the EU for over 50 years. With a massive presence in over 3,500 cities and almost 6,500 restaurants, McDonald’s and its franchisees have established the brand as a major employer, providing jobs for almost 300,000 people aged 16 to 65. McDonald’s remains a key player in the region thanks to its diverse network of franchisees, farmers, food producers, and suppliers. This collaboration has allowed McDonald’s to remain a dependable source of economic growth, entrepreneurialism, and progress for communities across Europe for half a century.
We aim to assist as appropriate European decision-makers and opinion-formers in making informed decisions and contributing to knowledgeable debates by sharing in transparent manner relevant information and our business expertise in areas of public policies where we are able to input usefully.Main EU files targeted
Farm 2 Fork Strategy; Circular Economy; Corporate Social Responsibility; Policies and legislation related to packaging; Data Privacy; Audio-Visual Media Services; Employment-related initiatives especially concerning the future of employment in Europe; Animal Health and Welfare legislation including those related to the use of antibiotics in farming; Food supply chains
Address
Head Office
Cordy House, 91 Curtain Road
London EC2A 3BS
UNITED KINGDOMEU Office
McDonald's Belgium – Airport PlazaStockholm Building - 5th floor
DIEGEM 1831
BELGIUMWebsite
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People
Total lobbyists declared
4
Employment time Lobbyists 75% 1 50% 1 10% 2 Lobbyists (Full time equivalent)
1.45
Lobbyists with EP accreditation
All Lobbyists with EP accreditation over time
2 accreditations were / are live (in bold) for the selected state of 22 Dec 2024
Name Start date End Date Anna Borys 03 Sep 2024 03 Sep 2025 Nicola DEL VALLE DE SOUSA GAVAIA 28 May 2024 28 May 2026 Nicola DEL VALLE DE SOUSA GAVAIA 09 Nov 2023 30 May 2024 Serge Thines 23 Feb 2024 04 Oct 2024 David COLEMAN 09 Dec 2023 04 Oct 2024 Serge Thines 04 Feb 2023 03 Feb 2024 Nicola DEL VALLE DE SOUSA GAVAIA 04 Nov 2022 04 Nov 2023 Nicola DEL VALLE DE SOUSA GAVAIA 09 Oct 2021 08 Oct 2022 Ms Emilia VALBUM 13 Feb 2019 13 Feb 2020 Ms Lia BANIOTOPOULOU 17 Apr 2018 10 Feb 2019 Serge Thines 11 Jan 2018 10 Jan 2019 Mr Balázs Pályi 21 Feb 2017 21 Feb 2018 Mr Balázs Pályi 27 Feb 2016 22 Feb 2017 Mr Balázs Pályi 18 Feb 2015 16 Feb 2016 Complementary Information
The role of employees in International Government Relations also encompasses global issues, support to McDonald's markets across the globe (incl. in Europe) and services to McDonald's business units.
Person in charge of EU relations
Data not provided by Register Secretariat due to GDPR
Person with legal responsibility
Data not provided by Register Secretariat due to GDPR
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Categories
Category
Companies & groups
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Networking
Affiliation
-American Chamber of Commerce to the EU www.amchameu.eu
-Serving Europe www.servingeurope.com
-World Federation of Advertisers (WFA) www.wfanet.org
-EU Pledge www.eu-pledge.eu
-European Paper Packaging Alliance www.eppa-eu.org
-Together for Sustainable Packaging www.forsustainablepackaging.eu
-4Ever Green Alliance www.4evergreenforum.euMember organisations
None declared
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Financial Data
Interests represented
Promotes their own interests or the collective interests of their members
Closed financial year
Jan 2023 - Dec 2023
Lobbying costs for closed financial year
2,250,000€ - 2,499,999€
Major contributions in closed year
None declared
Intermediaries for closed year
Name Amount brunswick group limited srl 10,000€ - 24,999€ eamonn bates europe public affairs 25,000€ - 49,999€ boldt 300,000€ - 399,999€ Intermediaries for current year
Name boldt eamonn bates europe public affairs Closed year Costs
2,250,000€ - 2,499,999€
Other financial info
The Secretariat of Serving Europe is managed by Eamonn Bates Europe Public Affairs agency. The representation cost listed for Eamonn Bates Europe Public Affairs are destined exclusively to the management of that trade association (i. e. annual membership fee).
The estimated annual costs consist of personnel costs, consultancy fees and costs for events & publications. In order to avoid double counting, costs for membership fees paid to the organizations listed above are not included in the estimated annual costs. -
EU Structures
Groups (European Commission)
None declared
Groups (European Parliament)
N/A
Communication activities
https://nosilverbullet.eu/
https://forsustainablepackaging.eu/
https://www.politico.eu/sponsored-content/no-silver-bullet-ensuring-the-right-packaging-solutions-for-europe/
https://www.politico.eu/sponsored-content/no-silver-bullet-packaging-waste-plans-wrong-to-prioritize-reuse-over-recycling-finds-report/
https://www.politico.eu/sponsored-content/pause-the-proposal-on-ppwr/
https://www.politico.eu/sponsored-content/unpacking-eu-packaging-regulations/
https://www.ft.com/partnercontent/mcdonalds/serving-up-circular-packaging-innovation-in-the-informal-eating-out-sector.html
https://impact.economist.com/projects/mcdonalds-and-regenerative-agriculture/
https://euyoungfarmers.eu/about/partners/Other activities
None declared
Meetings
Meetings
11 meetings found. Download meetings
The list below only covers meetings held since November 2014 with commissioners, their cabinet members or directors-general at the European Commission; other lobby meetings with lower-level staff may have taken place, but the European Commission doesn't proactively publish information about these meetings. For more information about which commissioner is responsible for which portfolio, check out this link: https://commissioners.ec.europa.eu/index_en All information below comes from European Commission web pages.
1 July 2024: We have noted that some meetings are appearing in duplicate, ie. some meetings seem to be listed twice. This seems to be because the Commission changes some element of a meeting data after the meeting has first been listed, which causes LobbyFacts to register it as a new meeting. We are investigating further.
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Date 28 Feb 2023 Location Brussels, Belgium Subject The proposals and eventual implementation of the Packaging and Packaging Waste Regulation (PPWR) proposal Cabinet Cabinet of Commissioner Janusz Wojciechowski Portfolio Agriculture Attending - Jorge Pinto Antunes (Cabinet member)
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Date 30 Nov 2021 Location Brussels Subject Sustainable food systems Cabinet Cabinet of Executive Vice-President Frans Timmermans Portfolio European Green Deal Attending - Lukas Visek (Cabinet member)
- Helena Braun (Cabinet member)
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Date 01 Oct 2018 Location Brussels, BERL Subject discussion on Single-Use-Plastics's proposal Cabinet Cabinet of First Vice-President Frans Timmermans Portfolio Better Regulation, Interinstitutional Relations, the Rule of Law and the Charter of Fundamental Rights Attending - Helena Braun (Cabinet member)
Other Lobbyists -
Date 06 Sep 2018 Location Brussels Subject Youth unemployment in Europe Cabinet Cabinet of Commissioner Marianne Thyssen Portfolio Employment, Social Affairs, Skills and Labour Mobility Attending - Kasia Jurczak (Cabinet member)
- Inge Bernaerts (Cabinet member)
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Date 05 Sep 2018 Location Brussels, Belgium Subject Climate Action and Energy Union Cabinet Cabinet of President Jean-Claude Juncker Portfolio President Attending - Telmo Baltazar (Cabinet member)
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Date 05 Sep 2018 Location Brussels Subject Presentation of different initiatives by McDonald DG Agriculture and Rural Development Attending - Jerzy Bogdan Plewa (Director-General)
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Date 16 Apr 2015 Location Brussels Subject Food Waste and Animal Welfare Cabinet Cabinet of Commissioner Vytenis Andriukaitis Portfolio Health & Food Safety Attending - Marco Valletta (Cabinet member)
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Date 16 Apr 2015 Location Brussels, Belgium Subject Short supply chains, the McDonald’s Agricultural Assistance Programme to monitor and manage traceability, food safety, quality, animal welfare and sustainability Cabinet Cabinet of Commissioner Phil Hogan Portfolio Agriculture & Rural Development Attending - Carl-Christian Buhr (Cabinet member)
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Date 23 Jan 2015 Location Brussels Subject Meeting to present company’s youth employment intiative Cabinet Cabinet of Commissioner Marianne Thyssen Portfolio Employment, Social Affairs, Skills and Labour Mobility Attending - Vasiliki Kokkori (Cabinet member)
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Date 10 Dec 2014 Location Brussels, Belgium Subject EU education and skills policy Cabinet Cabinet of Commissioner Tibor Navracsics Portfolio Education, Culture, Youth and Sport Attending - Jonathan Michael Hill (Cabinet member)
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Date 18 Nov 2014 Location BERL 08/318 Subject Meeting with Julian Hilton Thompson (VP Corp Rels) and David Coleman (Dir Euro Pub Affrs), McDonalds Cabinet Cabinet of Commissioner Phil Hogan Portfolio Agriculture & Rural Development Attending - Dermot Ryan (Cabinet member)